Email Marketing
Unlock the full potential of your email marketing with our comprehensive course! Master high deliverability, boost engagement, and create personalized, high-quality content. Learn to navigate spam filters, optimize for mobile, and seamlessly integrate with social media, content marketing, and SEO. Measure ROI accurately and stay compliant with global regulations. Leverage automation for efficiency and scalability. Transform your email campaigns into powerful tools that drive exceptional results and grow your business!
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Chapter 1 - Email Delivery
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Chapter 2 - Increasing Engagement
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Chapter 3 - Personalisation and Segmentation
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Lesson 1: Personalization and Segmentation
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Lesson 2: Robust Data Collection and Analysis
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Lesson 3: Effective Segmentation Strategies
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Lesson 4: Personalizing Email Content
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Lesson 5: Balancing Personalisation with Privacy Concerns
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Lesson 6: Best Practices for Personalization and Segmentation
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Lesson 7: Mastering Personalization and Segmentation in Email Marketing
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Chapter 4 - Content Creation
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Lesson 1: Content Creation
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Lesson 2: Understanding Your Audience
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Lesson 3: Creating High-Quality Content
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Lesson 4: Consistency in Content Creation
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Lesson 5: Evaluating Content Effectiveness
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Lesson 6: Best Practices for Content Creation
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Lesson 7: Strategies for Effective Content Creation in Email Marketing
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Chapter 5 - Mobile Optimisation in Email Marketing
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Chapter 6 - Compliance with Regulations
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Lesson 1: Compliance with Regulations
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Lesson 2: General Data Protection Regulation (GDPR)
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Lesson 3: CAN-SPAM Act
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Lesson 4: California Consumer Privacy Act (CCPA)
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Lesson 5: Australia's Spam Act and New Zealand's Unsolicited Electronic Messages Act (UEMA)
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Lesson 6: Best Practices for Compliance
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Lesson 7: Ensuring Compliance with Email Marketing Regulations
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Chapter 7 - List Management
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Chapter 8 - A/B Testing
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Chapter 9 - Automation
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Chapter 10 - ROI Measurement
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Chapter 11 - Integration with Other Marketing Channels
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Chapter 12 - Navigating Spam Filters
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Review